Documentation
How BigScreen works
Launch a coin on pump.fun, pick a Times Square screen and how long it runs. Every trade pays a creator fee into the coin's ad vault, and when the vault covers the booking the ad is paid for, sent to CryptoVirally, aired and filmed.
In short
One coin, one screen, and every trade paying for it.
The launcher
Picks a screen and how long it runs, adds the ad, and launches the coin on pump.fun.
The traders
Buy and sell the coin. Every trade pays a creator fee, and all of it goes into the ad vault.
The square
When the vault covers the booking, the ad runs on the screen, is filmed, and the video goes up.
BigScreen takes nothing from creator fees. The coin's pump.fun fee sharing names one address at 100%: an ad vault made for that coin alone, worked out from its mint. Anybody can watch it fill on an explorer.
Launching
Five steps and two signatures. Nothing is charged until you sign.
- 1
Pick the screen
One of the 3 faces on the square, shown as the real screen with your ad drawn on it. - 2
Pick the length
Airtime from 15 seconds to 30 minutes, played 15 seconds at a time in the screen's rotation, or whole days from 1 to 7. Its price on that screen is the coin's goal, fixed at launch. - 3
Add the ad
Your own image or short video, or none: the form then draws one from the coin itself, at full size. See The ad. - 4
Describe the coin
Name, ticker, picture, description, links. A line naming the screen and the length is added to the pump.fun description, so the promise is pinned with the coin. - 5
Sign twice
Your wallet signs the create, with an optional first buy of up to 10 SOL, and the fee share. The server checks the bytes you signed are the ones it built before relaying them. 0.004 SOL of the launch pays the network fee of every push the coin will ever need.
The screens and prices
Booked by the day through CryptoVirally.
- Times Square Billboard
- $31 for 15 seconds · $120 a minute · $5,706 a day · Times Square, Manhattan
- Broadway 3M
- $18 for 15 seconds · $72 a minute · $5,162 a day · Broadway, Times Square, Manhattan
- Nasdaq Tower
- $262 for 15 seconds · $1,050 a minute · $78,736 a day · 4 Times Square, 43rd Street and Broadway
Every price comes from CryptoVirally's own published package for that screen, which says what a day costs and how many 15 second plays it holds. Airtime is that screen's rate per play: 15 seconds is one play. A coin keeps the price it launched with: if a price changes later, only new coins see it.
The ad
What runs on the screen.
A still image, or an MP4 of up to 15 seconds with no sound, at the size of the screen it runs on. Up to 25 MB. It is kept on this site and sent with the order.
- Times Square Billboard
- 1920 × 1080 landscape, to be confirmed by the agency
- Broadway 3M
- 1920 × 1080 landscape, to be confirmed by the agency
- Nasdaq Tower
- 1832 × 2336 portrait
Launch without one and the form draws the house ad from the coin: its picture, its ticker as large as the screen allows, and its name, at the size of the screen it was launched for. What the launch page shows is exactly what the agency receives.
Every ad is reviewed by CryptoVirally and the screen's owner before it runs. The wallet that launched the coin can replace the ad from the coin's page until it has gone to the agency, and again if the agency asks for a change.
How the goal fills
Counted in dollars, paid from SOL.
The goal is the price of the length on that screen. The vault is spent at the goal plus 3%, because the SOL is sold for the payment at the moment of the order and the euro moves against the dollar in between. Whatever the booking does not use stays with the coin for its next one.
- Screen and length
- Times Square Billboard, 1 minute (4 plays)
- Goal
- $120 at today's rate
- Vault is spent at
- $123
- Counted toward it
- The SOL in the ad vault, the fees waiting in pump.fun, and anything left from an earlier booking
The coin's page shows how much is in, how much is left, and how long it will take at the fees the coin has actually made over the last three days.
From goal to air
Five states, each on the coin's page as it happens.
- Filling
- Fees are being pushed into the ad vault.
- Goal reached
- The vault covered the booking and was emptied into the treasury in one transaction, with a receipt.
- Ordered
- The booking was paid and sent to CryptoVirally with the ad, the screen, the length and the transaction.
- Scheduled
- The ad was approved and has a date, shown on the coin’s page.
- Aired
- It ran. The photos and video from the square go up on the coin’s page and on On air, and the next booking opens.
Where the money is
Every address is public.
- A coin’s ad vault
- On the coin’s page. Derived from the mint and the site’s vault seed; only ever emptied into the treasury, for that coin’s booking.
- Treasury
2pS6ZdAfEpy4XAh6jtrukL1g1Zcr7m5VaDb24kQzQMnh- Push wallet
Fy2cFdVpDv8Yq85REDR2nSGraAJYaawHy5g9vwHpodmn· 0.0000 SOL for network fees- pump.fun program
6EF8rrecthR5Dkzon8Nwu78hRvfCKubJ14M5uBEwF6P- Fee sharing program
pfeeUxB6jkeY1Hxd7CsFCAjcbHA9rWtchMGdZ6VojVZ
Receipts
Every movement of money is numbered and permanent.
- Fees in
- A coin’s creator fees pushed from its pump.fun vault into its ad vault.
- Goal reached
- The ad vault emptied into the treasury once it covered the booking.
- Ad paid
- The treasury paying CryptoVirally for the booking.
All of them are on Payments, each with its transaction.
What it costs
The launcher pays the network, nothing else.
- Creator fees kept by the site
- 0%
- Launch
- pump.fun’s rent and network fees, plus any first buy
- Pushes
- Paid from the 0.004 SOL the launch sets aside; pump.fun only sends fees once there are 0.001 SOL or more
- The ad
- Paid entirely from the coin’s own fees
Check it yourself
Nothing here needs to be taken on trust.
Every coin page reads its fee sharing config from the chain on every visit and says whether it pays the ad vault at 100%. The vault's balance is on any Solana explorer. Every receipt links its transaction.
Questions
What if my coin never reaches the goal?
The fees stay in its ad vault, on chain, and keep counting. Nothing expires and nothing is taken: the vault is only ever spent on the booking it was launched for.
What happens after the ad has aired?
The next booking opens by itself, on the same screen for the same length, and the coin's fees start filling it. A coin with steady volume keeps coming back to the square.
Can the agency refuse my ad?
Yes. CryptoVirally and the screen's owner review every ad. If they ask for a change, the coin's page says what they asked, and the wallet that launched the coin uploads a new one. A booking that was already paid for is never paid twice.
Why do prices move a little?
CryptoVirally bills in euros. Every price here is shown in dollars at the European Central Bank's rate of the day, so a price can move by a few cents as the euro moves. The goal itself is fixed when the coin launches.
Can the launcher change the screen or the length?
No. They are fixed at launch and printed in the coin’s pump.fun description, so traders know exactly what they are paying for.
Does it work after the coin graduates?
Yes. The same fee sharing config keeps receiving creator fees from the pump.fun AMM pool, so the vault keeps filling.
Do I choose the exact day it runs?
The agency schedules the slot once the ad is approved and the date goes up on the coin’s page. Most slots run within days of the order.